Description of the realization

Standing out in a talent-short market by showcasing what truly matters to future employees.

Context & objective

In a sector facing a strong shortage of qualified professionals, Compta Plan was confronted with a key challenge: recruiting new accounting experts in an increasingly competitive market.

The objective of this campaign was to move away from traditional recruitment messaging and highlight what candidates are truly looking for today — human values, workplace atmosphere and meaningful work.

Our approach

Rather than producing a single film, we designed a recruitment campaign made up of 5 video capsules, each focusing on a key strength of Compta Plan from an employee’s perspective.

The aim was to show, in a concrete and authentic way, what daily life is really like within the company.

Each capsule opens with a light, friendly introduction, setting an approachable and positive tone, before diving into everyday moments at work: team spirit, collaboration, good atmosphere and human connections.

An approach designed to create proximity, engagement and genuine interest among potential candidates.

The campaign highlights:

• A human and caring company culture

• A positive and friendly working atmosphere

• Strong team spirit and collaboration

• A modern vision of the accounting profession

• The values and identity of Compta Plan as an employer

In brief

Format: Recruitment campaign — 5 video capsules

Duration: Short-format videos

Distribution: Web, social media, HR communication channels

Production

• Campaign concept and key message development

• Scriptwriting for each capsule

• Filming in real working conditions with the teams

• Editing and format adaptations

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