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CCB, Compagnie des Ciments Belges, is one of Belgium’s leading producers of cement, aggregates and ready-mix concrete.

Description of the realization

Like many players in the construction industry, CCB is facing a shortage of qualified personnel. So, to stand out from the competition, they have undertaken to develop targeted communication with videos to be distributed on social networks and recruitment websites.

A series of videos will be produced for this purpose. The first video was in response to an urgent recruitment requirement for a production site manager. It was produced in a week to get the message out as quickly as possible.

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