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Hôpital Erasme is the hospital of the Free University of Brussels. It was opened to the public in 1977 and has a capacity of 864 beds.

Description of the realization

For the ‘Pink October’ breast cancer awareness campaign, the HUB asked us to produce a dozen videos. The aim was to present a woman’s entire journey from screening to the final touch of breast reconstruction. In addition, we also produced a video featuring the testimonies of several patients.

All these films were shown during October 2020. This made it possible to create a regular series. The videos were dressed up in the colours of the operation. We then produced a standard version, which is still used to present the different stages to patients.

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