Description of the realization

ighlighting the human dimension, from the discovery of pregnancy to a child’s first moments.

Context & objective

The Hôpitaux Iris Sud wanted to develop a video campaign dedicated to their maternity ward, with a clear objective: to showcase the human support provided at every stage of the parents’ journey.

From the discovery of pregnancy, through medical follow-up, birth preparation, the moment of delivery, and finally the support offered to the child, the film tells a continuous, sensitive and deeply human story.

Our approach

This project required thorough script development, conceived as a narrative thread linking each stage of the maternity journey.

The production involved close coordination with multiple stakeholders — medical teams, healthcare staff and extras — as well as extensive casting work, to ensure authentic and credible situations.

The shoot, spread over several days, allowed us to capture real-life moments: looks, gestures and interactions, staying as close as possible to the emotions experienced by both the parents-to-be and the teams supporting them.

The film highlights:

• Human and personalised support throughout the pregnancy

• The presence and attentive listening of medical and healthcare teams

• The key moment of childbirth, approached with sensitivity and care

• The continuity of the relationship between parents, child and professionals

In brief

Format: Institutional campaign film

Duration: approx. 2 minutes

Languages: French & Dutch

Distribution: Multichannel (web, social media, institutional platforms)

Production

• 3 days of shooting, spread over time

• Upfront scriptwriting and narrative development

• Coordination of teams and extras

• Filming in real-life conditions within the maternity ward

• Editing and language adaptations

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