Max Invest is a real estate agency specialised in investment and life projects, offering a human-centred approach built on trust, close relationships and tailored expertise.
Description of the realization
Breaking away from traditional codes to put people back at the heart of real estate.
Context & objective
For Max Invest, an agency specialised in real estate investment and client support, the challenge was clear: stand out from conventional real estate advertising, often perceived as cold, technical or impersonal.
The goal of this campaign was to deliver a human, accessible and memorable approach, highlighting the team, the family-driven mindset, the client relationship and the expertise of the agency.
Our approach
We developed a strong and symbolic concept: clients arrive at Max Invest carrying what matters most to them — their home, their project, their “baby”.
A simple and striking metaphor to express the trust, closeness and human commitment that define the agency’s approach.
The campaign relies on a fast-paced, efficient and direct narrative, combining staged situations, everyday moments and natural interactions with the team. The script was written to break established codes while remaining clear, impactful and strongly client-oriented.
The commercial highlights:
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A human and family-oriented approach to real estate
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The proximity between the team and its clients
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The trust placed in life projects
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The expertise and professionalism of Max Invest
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A distinctive vision of real estate communication
In brief
Format: Advertising film
Duration: 1 minute
Distribution: Web & social media
Production
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Concept research and development
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Scriptwriting
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½ day of shooting
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1.5 days of editing