Public sector videos
Delivering messages of public interest with clarity, pedagogy and consistency.
Giving meaning to institutional communication
An institutional film is designed to inform, explain and raise awareness. It often addresses a broad audience — citizens, users, partners or internal teams — and must convey clear, accessible information, free from commercial intent.
In the public, associative and para-public sectors, video is an effective way to clarify complex topics, highlight concrete actions and build trust with stakeholders.
Our approach
At OH! Agency, we design institutional films as responsible communication tools, created to serve the message, the context and societal challenges.
Each project begins with a structured framing phase:
- understanding the institutional context,
- defining the communication objectives (information, awareness, education, mobilization),
- identifying the target audiences,
- selecting the most appropriate tone and format.
Our goal is to deliver an institutional film that is clear, structured and accessible, fully aligned with the mission and values of the organization.
Combining pedagogy and a human dimension
An effective institutional film does more than transmit information. It should also:
- give meaning to public or collective actions,
- humanize policies, programs or initiatives,
- highlight teams, beneficiaries or citizens,
- encourage understanding and engagement.
We favor straightforward storytelling, real-life imagery and a sober visual approach, ensuring films that are credible, accessible and long-lasting.
Formats adapted to public-sector needs
We produce various types of institutional films:
- Awareness and public information films
- Educational and explanatory videos
- Presentation of projects, programs or public policies
- Films for public authorities, administrations and institutions
- Content for internal or public communication
Each project is designed for multichannel distribution: websites, social media, public screens, events and internal platforms.
A structured and controlled production process
We support each institutional film from start to finish:
- editorial framing and scriptwriting,
- shoot preparation and coordination,
- on-location filming,
- editing, motion graphics and subtitles when required.
We ensure compliance with regulatory, organizational and budgetary constraints specific to institutional projects.
Why invest in an institutional film
- Inform and raise awareness effectively
- Make complex topics more accessible
- Highlight public or collective action
- Strengthen transparency and trust
- Support long-term communication strategies